SEO Definition and Examples – Everything You Need to Know

When it comes to digital marketing, SEO is one of the most important tools you can use to reach your audience. But with so much information and misinformation out there, it can be difficult to know exactly what SEO is, how it works, and what techniques you should be using.

To help, we’ve created this article to give you a clear definition of SEO and provide some helpful tips on how to use it effectively. So whether you’re an experienced marketer or just getting started, read on for everything you need to know about SEO!

The core component of SEO is content. Search engines like Google want to display the most relevant results when people search for things, and the best way to do that is to have high-quality, informative content that answers the questions searchers have. That’s why keyword research is such a critical part of the process; knowing which keywords your prospects are searching for can help guide what kind of content you create and where it should be placed on your website.

Another crucial aspect of content is page structure. This involves how a webpage is organized, including what types of information are included on each page, what words you use to describe that information, and how the pages are structured in general (e.g., the use of subheadings, paragraph length, italics/bold, ordered/unordered lists). SEO also involves technical aspects of web design, such as how search engines crawl and index pages, how they interpret HTML code, and what kinds of signals they send when a page is accessed.

Finally, there are a variety of other factors that can impact your SEO, including social media activity, link building, local listings, and other forms of online marketing. While these activities may not directly influence your search engine rankings, they can help ensure that your content is seen by the most people possible. So if you’re looking to improve your search engine optimization, make sure to take advantage of all these different opportunities to promote your content!

Another common question we get asked is what is the difference between SEM and SEO. The simple answer is that SEM stands for search engine marketing, which encompasses both paid and unpaid advertising. However, if you imagine SEM as a coin, then SEO would be the side that’s not covered by your SEM budget.